Legal

Privacy Policy

Direct Remodels LLC
3215 Bennett St N, St Petersburg, FL 33713 | License CGC1528702 | Phone: 813-371-1911

Last updated: July 16, 2026

This Privacy Policy describes how Direct Remodels LLC (“Direct Remodels,” “we,” “us,” or “our”) collects, uses, discloses, and shares information about you when you visit our website and use our services (collectively, the “Service”), and it explains your privacy rights and how the law protects you. This Policy is intended to comply with the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the “CCPA/CPRA”), and related California law.

Notice at Collection

At or before the point we collect personal information, we provide this notice (and a link to this Policy) through a banner that appears on our website. In summary:

We collect the categories of personal information described in the section “Categories of Personal Information We Collect.”
We use that information for the business and commercial purposes described in “How We Use Personal Information.”
We sell and share certain personal information with advertising and identity-resolution partners for cross-context behavioral advertising, as described in “Sale or Sharing of Personal Information.” We do not receive money in exchange for personal information.
We record incoming and outgoing telephone calls, as described in “Call Monitoring and Recording.”
We retain personal information as described in “Data Retention.”
You may exercise your right to opt out of the sale or sharing of your personal information through the “Your Privacy Choices” link on our website and by the other methods in “How to Exercise Your Rights.”

Interpretation and Definitions

Account — A unique account created to access the Service.
Company — Direct Remodels LLC, located at 3215 Bennett St N, St Petersburg, FL 33713.
Cookies — Small files placed on your device that store information about your browsing activity.
Personal Data / Personal Information — Information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Under the CCPA/CPRA this includes digital identifiers such as IP address(es), usernames, account names, cookie and device identifiers, and geolocation. As a general rule, if information can pinpoint you, your family, or your household, California treats it as personal information.
Service — The Direct Remodels website and related services.
Usage Data — Data collected automatically through your use of the Service.
Sensitive Personal Information — A subset of personal information defined by the CCPA/CPRA (for example, government identifiers, precise geolocation, account log-in credentials, financial account information, and the contents of certain communications).

Categories of Personal Information We Collect

In the preceding 12 months, we have collected the following categories of personal information (as defined by the CCPA/CPRA). The table also identifies the business/commercial purposes, the parties to whom we disclose the information, and whether the category is sold or shared.

CCPA/CPRA Category	Examples we collect	Collected?	Disclosed to service providers?	Sold?	Shared (for cross-context behavioral advertising)?
Identifiers	Name, email address, phone number, IP address, cookie/device identifiers, online identifiers	Yes	Yes	Yes	Yes
Customer records / commercial information	Estimate and financing inquiries, products/services you ask about, appointment details	Yes	Yes	No	No
Internet or other electronic network activity	Pages visited, referring/exit pages, interactions with the site, date/time of visits, browser and device information	Yes	Yes	Yes	Yes
Geolocation data	Approximate location derived from IP address	Yes	Yes	Yes	Yes
Audio / electronic information	Recordings of telephone calls with us, and call metadata (such as the number you called from, call time, and duration) collected through our call-tracking provider	Yes	Yes	No	No
Inferences	Inferences drawn to create a profile reflecting preferences and characteristics, primarily by advertising partners	Yes	Yes	Yes	Yes
Sensitive personal information	We do not seek sensitive personal information through the Service. If you volunteer financial or similar information in the course of a financing inquiry or a recorded call, we use it only to provide the service you requested. See “Sensitive Personal Information.”	Limited	Yes	No	No

Sources of Personal Information

We collect personal information from the following sources:

Directly from you — when you request an estimate, complete a form, call us, or otherwise communicate with us.
Automatically — through cookies, pixels, tags, server logs, call-tracking technology, and similar technologies when you use the Service.
From third parties — including advertising, analytics, call-tracking, and identity-resolution partners that provide us with information about your interactions and, in some cases, additional attributes about you.

How We Use Personal Information

We use personal information for the following business and commercial purposes:

To provide, maintain, and improve the Service and respond to your estimate and financing inquiries;
To manage accounts, perform contracts, and schedule and complete work;
To contact you about your requests, updates, and services, and to send promotional and marketing communications where permitted;
For advertising, marketing measurement, and attribution, including cross-context behavioral advertising;
For analytics, to understand how the Service is used and to improve it;
For call tracking, call recording, quality assurance, training, and to route and measure phone inquiries;
For security, fraud prevention, and to protect our rights and the Service;
To comply with legal obligations and enforce our terms.

Call Monitoring and Recording

We record telephone calls with us. When you call us, or when we call you, the call may be monitored or recorded.

Notice and consent. You will hear an announcement at the beginning of the call informing you that the call is being recorded. By continuing with the call after that announcement, you consent to the recording. If you do not wish to be recorded, you may say so and end the call; you can reach us instead by email at [email protected] or through the forms on our website, and declining to be recorded will not affect the services available to you.
Why we record. We record calls for quality assurance, training, to confirm the details of estimates and appointments, to keep an accurate record of what was discussed, for marketing attribution, and to protect against fraud and disputes.
Who handles recordings. Calls are placed and recorded through our call-tracking provider, CallRail, which acts as our service provider and is contractually restricted from using the recordings for its own purposes. We do not sell or share call recordings with advertising partners.
Retention. Recordings are retained only for as long as reasonably necessary for the purposes above and for our legal, warranty, and dispute-resolution needs, after which they are deleted in accordance with our retention practices.
What is said on a call. Please avoid providing information you do not want recorded. If you provide financial or other sensitive information during a call, we use it only to deliver the service you asked for.

Tracking Technologies, Cookies, and Third-Party Trackers

The Service uses cookies, web beacons/pixels, tags, software development kits (SDKs), and similar tracking technologies. These technologies may be set by us (first party) or by third parties. Some technologies are strictly necessary for the Service to function; others are used for analytics and advertising and load only after you consent through our cookie banner.

Types of technology we use

Strictly necessary / functional — required for the site to operate, to secure it against bots, to remember your consent choices, and to protect our forms. These may run before you make a consent choice.
Analytics — help us understand site usage and measure marketing (loaded only with consent).
Advertising — used for cross-context behavioral advertising, retargeting, and conversion measurement (loaded only with consent).

How tracking may affect your browsing experience

These technologies allow us and our partners to recognize your device across pages and, for advertising technologies, across other websites and services, in order to measure and personalize advertising. Declining non-essential technologies will not prevent you from using the Service, though some measurement and personalization features will not operate. Where we use identity-resolution or advertising technologies, third parties may collect information about your interaction with the Service and use it for their own purposes as described in their policies.

Current third-party technologies

The following third-party technologies are currently used on the Service. This list may change; we review it periodically.

Provider	Technology	Purpose	Category
Google LLC	Google Tag Manager, Google Analytics 4, Google Ads (tags, cookies such as _ga and _gcl_au, conversion pixels)	Analytics, advertising, conversion measurement, remarketing	Analytics / Advertising
Meta Platforms, Inc.	Meta Pixel (_fbp; connect.facebook.net)	Advertising, retargeting, conversion measurement	Advertising
CallRail	Call-tracking script and cookies (calltrk_*), dynamic phone-number insertion, call recording	Call tracking, attribution, call recording, quality assurance	Analytics
FullThrottle (ftlaunchpad.ai; 1pdata.app; livemarketshoppers.com)	Identity-resolution / people-based advertising script and pixel	Visitor identification and audience building for advertising	Advertising
Cloudflare, Inc.	Bot management (__cf_bm) and Turnstile	Security, bot mitigation, form protection	Strictly necessary
CookieYes	Consent-management cookie (cookieyes-consent)	Records your consent choices	Strictly necessary

You can manage your choices at any time through the “Your Privacy Choices” link on our website.

Email tracking

Marketing emails we send may contain pixels or links that record whether you open the email or click a link. Where required, we collect this information only after you have consented to receive marketing communications from us.

How We Disclose Personal Information

In the preceding 12 months, we have disclosed the categories of personal information identified above to the following categories of recipients for the business purposes indicated:

Service providers and contractors — hosting, website, analytics, call-tracking and call-recording, security, and communications vendors that process personal information on our behalf and are restricted from using it for their own purposes. Business purposes include operating and securing the Service, performing analytics, recording and reviewing calls, and communicating with you.
Advertising partners and third parties — advertising, remarketing, and identity-resolution partners, as described in “Sale or Sharing of Personal Information.”
Affiliates and business partners — where relevant to provide the Service.
Legal and safety — to comply with law, respond to legal process, or protect rights, safety, and property.
Business transfers — in connection with a merger, financing, acquisition, or sale of assets.

Sale or Sharing of Personal Information

Clear statement: We do not receive money in exchange for personal information. However, we make personal information available to advertising and identity-resolution partners for cross-context behavioral advertising and for the identification of website visitors. Because those partners may use that information for their own purposes and provide value to us in return, we treat these disclosures as both a “sale” and a “share” under the CCPA/CPRA, and we give you the right to opt out of them.

Categories sold or shared in the past 12 months: identifiers; internet or other electronic network activity; geolocation; and inferences.
Categories of third parties to whom we sell or share: advertising and identity-resolution partners, including Google, Meta Platforms, and FullThrottle.
Business purpose: to deliver, measure, and optimize advertising, including retargeting, visitor identification, and conversion measurement.
What we do not sell or share: we do not sell or share call recordings, financing information, or the substance of your estimate inquiries with advertising partners.
Consumers under 16: We do not knowingly sell or share the personal information of consumers under 16 years of age, and we have no actual knowledge of doing so.

You have the right to opt out of this sale and sharing at any time — see “Your California Privacy Rights” and “How to Exercise Your Rights.” Advertising and analytics technologies do not load on our website until you consent through our cookie banner.

Sensitive Personal Information

We do not seek sensitive personal information through the Service, and we do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

You may volunteer information that qualifies as sensitive personal information — for example, financial account information in the course of a financing inquiry, or information you mention during a recorded call. Where that happens, we use and disclose it only for the purposes permitted under the CCPA/CPRA without triggering a right to limit: to perform the services you requested, to prevent fraud, for security, and for short-term, transient use. Because we do not use sensitive personal information beyond those permitted purposes, we do not offer a separate “Limit the Use of My Sensitive Personal Information” process. If our practices change, we will update this Policy and provide that right.

Data Retention

We retain each category of personal information only for as long as reasonably necessary for the purposes described in this Policy, unless a longer retention period is required or permitted by law. Retention is generally determined by: (a) the length of our relationship with you and any active inquiry or project; (b) our legal, tax, accounting, and warranty obligations; and (c) the need to resolve disputes or enforce agreements. Call recordings are retained for the period described in “Call Monitoring and Recording.” Cookie and advertising identifiers are retained for the durations disclosed through our cookie banner.

Your California Privacy Rights

If you are a California resident, you have the following rights, subject to certain exceptions:

Right to Know — to request the categories and specific pieces of personal information we have collected, the sources, the business or commercial purposes for collecting, selling, or sharing it, and the categories of third parties to whom we disclosed it.
Right to Delete — to request deletion of personal information we collected from you, including call recordings.
Right to Correct — to request correction of inaccurate personal information.
Right to Opt Out of Sale/Sharing — to opt out of the sale or sharing of your personal information, including for cross-context behavioral advertising.
Right to Limit Use of Sensitive Personal Information — to limit the use and disclosure of sensitive personal information (to the extent we use it in a way that triggers this right; see “Sensitive Personal Information”).
Right to Opt Out of Automated Decision-Making Technology (ADMT) — to opt out of certain automated decision-making, where applicable.
Right to Access Information About ADMT — to access meaningful information about the logic and outcomes of such technology, where applicable.
Right to Non-Retaliation — we will not discriminate or retaliate against you for exercising your privacy rights.

How to Exercise Your Rights

Methods. You may submit a request by: (1) emailing [email protected]; (2) using our online request form at directremodels.com/privacy-request; or (3) calling 813-371-1911.
Opt out of sale/sharing. Use the “Your Privacy Choices” link on our website to opt out of the sale or sharing of personal information for cross-context behavioral advertising.
Opt-out preference signals. We honor the Global Privacy Control (GPC) and other recognized opt-out preference signals. When we detect such a signal from your browser, we treat it as a request to opt out of sale/sharing for that browser or device.
Verification. To protect your information, we will take steps to verify your identity before responding to a Right to Know, Delete, or Correct request, generally by matching information you provide with information we hold. We will not require you to create an account solely to make a request.
Authorized agents. You may use an authorized agent to submit a request on your behalf; we may require proof of the agent’s authorization and verification of your identity.
Consumers under 16. We do not knowingly sell or share the personal information of consumers under 16. Consumers between 13 and 16 (or their parents/guardians for those under 13) may contact us using the methods above.
Response timing. We will confirm receipt and respond within the timeframes required by the CCPA/CPRA.
Non-retaliation. You will not receive discriminatory treatment for exercising your rights.

Automated Decision-Making Technology

We do not currently use automated decision-making technology to make decisions that produce legal or similarly significant effects concerning consumers. If we begin to use such technology, we will update this Policy and provide the applicable rights to opt out of, and to access information about, that technology.

Data Transfer and Security

Your personal information may be transferred to, and processed in, locations outside your jurisdiction. The security of your personal information is important to us, but no method of transmission over the Internet or method of electronic storage is 100% secure. While we use commercially acceptable measures to protect your personal information, we cannot guarantee absolute security.

Children’s Privacy

The Service is not directed to children. We do not knowingly collect personal information from children under 13, and we do not knowingly sell or share the personal information of consumers under 16. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will delete it.

Third-Party Links

The Service may contain links to other websites that we do not operate. We have no control over, and assume no responsibility for, the content or privacy practices of any third-party site. We encourage you to review the privacy policy of every site you visit.

Other State Privacy Rights

Residents of other U.S. states, including Florida, may have additional rights under their own privacy laws, which can include rights to access, correct, delete, and obtain a copy of personal information, and to opt out of targeted advertising, the sale of personal information, and certain profiling. We extend the request methods and the opt-out choices described in this Policy to all visitors, regardless of where you live. If you are a resident of such a state and wish to exercise applicable rights, please contact us using the methods above.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated Policy on this page and revise the “Last Updated” date above, and we will provide additional notice where required by law.

Contact Us

If you have questions about this Privacy Policy or our information practices, or wish to exercise your rights, contact us:

Direct Remodels LLC
3215 Bennett St N
St Petersburg, FL 33713
Phone: 813-371-1911
License: CGC1528702

Privacy requests: [email protected] | directremodels.com/privacy-request